Mobile Advertising and Monetised Search
Mobile Commerce provides leading solutions which optimise advertising and search monetisation on mobile devices. We use behavioural targeting and proprietary algorithms to improve click through performance.
The revenue uplift is achieved by using algorithms that understand more accurately what the user is searching for and determine the best ad for the search term. This results in the delivery of more relevant ads, allows for a greater Click Through Rate (CTR) which ultimately leads to a higher equivalent Cost Per Thousand (eCPM).
We are currently handling in excess of 2.5 billion ad requests per month and delivering Pay-Per-Click revenues across eleven markets: Austria, Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, UK and USA with more European markets scheduled to come on line.
Customers request ads using an easy to implement API or Ad Tag and the service includes a revenue reporting API.
Mobile Commerce regularly publishes unique insights into Mobile Search - for the top 20 terms of 2013 click here.
Mobile Apps and HTML5 Mobile Internet Development
Mobile Commerce has developed many different apps and mobile internet services for major brands such as The AA, thomsonlocal.com, Vodafone, O2, Sony Ericsson, Nokia, TopTable and HP.
Apps have been developed for mobile devices and tablets across a number of platforms including; iOS for iPhone and iPad, Android, and WebOS for HP TouchPad.
Customers are seeing that up to 50% or more of Internet requests are coming from mobile devices and are adopting HTML5 to improve the user experience.
Many of these apps and mobile internet services are location based information services.
Location Gateway Service
Mobile Commerce is the UK’s largest aggregator of handset location obtained from the network operators. We provide a simple application-programming interface (API) using XML standards to enable dynamic access to cross network handset location feed.
To-date over 65 companies have connected to our Location Gateway service.