Monetised Search and Mobile Advertising
Mobile Commerce provides leading solutions which optimise search monetisation and advertising on mobile devices. The result is a 70% uplift in clicks and ad revenue from mobile search when compared to a traditional raw feed.
The revenue uplift is achieved by using algorithms that understand more accurately what the user is searching for and determine the best ad for the search term. This results in the delivery of more relevant ads, allows for a greater Click Through Rate (CTR) which ultimately leads to a higher equivalent Cost Per Thousand (eCPM).
We are currently handling in excess of 300 million ad requests per month and delivering Pay-Per-Click revenues in the US and the UK with more markets scheduled to come on line.
Customers use easy to implement APIs and the service includes a revenue reporting API.
Mobile Commerce published a White Paper in 2010 containing unique insights into Mobile Search - to download a summary version click here.
For the top 20 terms of 2012 click here.
Mobile Apps and Mobile Internet Development
Mobile Commerce has developed many different apps and mobile internet services for major brands such as The AA, thomsonlocal.com, Vodafone, O2, Sony Ericsson, Nokia, TopTable and HP.
Apps have been developed for mobile devices and tablets across a number of platforms including; iOS for iPhone and iPad, Android, and WebOs for HP TouchPad.
Customers are seeing that 10-20% of Internet requests are coming from mobile devices and adopting HTML5 to improve the user experience.
Many of these apps and mobile internet services are location based information services.
Location Gateway Service
Mobile Commerce is the UK’s largest aggregator of handset location obtained from the network operators. We provide a simple application-programming interface (API) using XML standards to enable dynamic access to cross network handset location feed.
To-date over 65 companies have connected to our Location Gateway service.